Sony is entering the virtual reality market with the PlayStation VR headset, but will customers purchase it?  Can the maker of Walkman re-emerge as the consumer electronics star after Apple stole the mantle with their iPod, iPhone, and iPad series?  Three strategy paradigms indicate it just may be so. Value-Engineering Value-engineering is a proven design principle of highly successful launches.  This principle has...

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Virtual reality video gaming has been a dream of the industry for decades. Now, after several false starts, it's finally happening in a big way. According to the makers of the biggest consumer VR devices, these headsets will offer users a new type of escape, be able to connect people in novel ways, and revolutionize the way people play video games. But now...

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