Sony is entering the virtual reality market with the PlayStation VR headset, but will customers purchase it?  Can the maker of Walkman re-emerge as the consumer electronics star after Apple stole the mantle with their iPod, iPhone, and iPad series?  Three strategy paradigms indicate it just may be so. Value-Engineering Value-engineering is a proven design principle of highly successful launches.  This principle has...

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The lack Friday is arguably one of the best days of the year to shell out for shopping, no matter whether you reside in the United States or outside the American soil. You can score the best Black Friday 2016 deals as early as on Thanksgiving Day, November 24. That’s because, in the recent years, more and more retail chain stores are opting...

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