Blizzard Streaming goes live today. The new feature allows players to stream all their Blizzard games to Facebook directly.

The new service is the product of a partnership between the game maker and Facebook—basically Facebook Live but for Blizzard games, like Overwatch and Heroes of the Storm.

Gamers will now be able to stream directly to Facebook from their Battle.net client, making the whole process easy and streamlined (though we have yet to try the new feature.)

Gamers can also stream to Facebook Pages they manage, not simply personal profiles.

Right now Blizzard Streaming is only available in the Americas, Southeast Asia, Australia, and New Zealand but a global rollout is coming soon according to Blizzard.

The video game streaming competition heats up even more with this move. Currently Twitch is still the top dog when it comes to live video game streams, but between YouTube Gaming and Facebook Live, there’s a pretty serious three-way race in the works—assuming this takes off.

There are some hurdles facing the new service. Not all gamers will necessarily want to stream directly to their Facebook feeds—feeds often filled with relatives and co-workers.

Certainly if Blizzard integration goes well, however, we can expect more games to follow suit. Activision’s other non-Blizzard titles, such as Destiny and Call of Duty would make perfect sense for the service. Other companies like EA could quickly follow suit. (Origin Live has a nice ring to it…)